In a world where all of us spend the vast majority of our time looking at screens, having a professional marketing presence is not only a requirement for any business that wants to be taken seriously, it is also the best way to take control and shape your customers' perceptions of your brand.
Your prospects and customers have an entire world of products, services and information to browse online. Make no doubt about it, if you're not taking the opportunity to paint the picture you want them to see, you can be assured that someone else will.
But just having a website is not enough. How do you know if your content is getting in front of the right audience? How do you know if the content you're producing is content that your audience wants? You don't just need a website, you need a symbolscape.