Email marketing is not only a great way to earn mindshare, it is a highly effective tool for accelerating the sales cycle and warming up cold leads. It is the tried and true digital marketing channel and still earns its reputation as the leading driver of ROMI.
We recommend giving mail marketing a place of privilege in your content strategy. You can rely on email to communicate regularly with your most important prospects and customers. When implemented in conjunction with a marketing automation platform, email provides one of the best channel to measure and track user intent. As leads enter your funnel through content gates, automated email nurture campaigns become the workhorse in your content operation. Using personalized messaging programs tailored to the prospect’s inferred segmentation, these nurture programs distribute highly valuable resources in a targeted way, helping to further establish the brand position and differentiate your services.

The Digital Marketing Workhorse