78% of B2B buyers typically consume at least 3 pieces of content before engaging with a salesperson
In the epic narrative that is the customer's journey, our solutions will only play a supporting role. It's important to always remember that the customer is the hero of the story.
Prescriptive suppliers give a clear recommendation for action backed by a specific rationale; they present a concise offering and a stable view of their capabilities.
Customers perceive prescriptive salespeople as being one step ahead, anticipating and eliminating obstacles. That translates directly into business results: Suppliers that make buying easy are 62% likelier than other suppliers to win a high-quality sale