Content Marketing Strategy Workbook

Symbolscape Content Marketing Workshop Series

A Step By Step Guide to Content Marketing Strategy Design

This comprehensive guide walks you step by step through the process of creating a world class content marketing strategy. Whether you're pitching your program to the C suite or flush with budget for a new initiative, the questions you work through in this guide will set the stage for your content marketing success.

This guide will help you figure out:

  • How to clarify SMART goals for successful content marketing strategy.
  • How to identify the most likely roadblocks that may crop up in your organization.
  • Which of the content marketing performance metrics will best apply to your initiative.
You will also walk through the necessary steps required to successfully conduct a content audit, one of the first and most important phases of high impact content discovery. The insights you gain in these early phases will propel your initiatives to a successful launch.

Download your copy and learn more about which technologies are the right fit for your marketing stack. Get a deeper and broader understanding of the way professional content marketing strategy is developed and executed.

Content Marketing Workshops

A successful content marketing operation depends on the intricate integration of multiple systems. In addition to properly configuring your marketing technology stack, your messaging frameworks must be carefully suited to the specific types of prospects buying in your niche. You'll also want to make sure your content formats are customized to the unique buying behavior and media diets typical of people in your industry.

We offer a series of Content Marketing Workshops to help marketing teams work through strategy development and deployment. Click here to learn more about how we can help you turn your content into customers.