CHOOSING A MARKETING AUTOMATION PLATFORM
Symbolscape is proud to be a SharpSpring Agency Partner. We believe that content marketing is a fruitless endeavor without a robust marketing automation solution in place.
This application will serve as the company’s digital business intelligence gathering system. Your marketing automation platform - your MAP - tracks visitor behavior across the website and other marketing channels.
We use the MAP to deliver gated content to our visitors, turn anonymous visitors into known leads, score and qualify those leads by segment, and deploy messaging campaigns across social media and email.
Because it is such an important part of content marketing operations, having a marketing automation system in place is a critical piece of any meaningful content strategy. We strongly prefer to work with clients who are in the market to integrate a MAP or already have one in place. This is an essential way we prove our value as content marketers.
In addition to SharpSpring, Symbolscape offers expertise in Marketo and Hubspot integration. We offer MAP setup and configuration, mapping the CRM database to the MAP, and building out a custom marketing automation operations strategy based on your unique customer profiles.
- SharpSpring Integration Services
- CRM Integration Consulting
- Setup & Configure Lead Scoring
- Setup & Configure Lead Segmentation
- Create Email Nurture Logic
- Create & Deploy Landing Pages
- Create & Deploy Registration Forms
- Design & Create Email Templates
- Configure Progressive Profiling
- Customer Journey Analysis & Reporting
- Create & Present Monthly MQL Reports