JUST HAVING CONTENT IS NOT ENOUGH.Success in modern digital marketing means delivering content in meaningful context, to the right audience, at the right place, at the right time. We call that place a symbolscape, your company’s most valuable marketing resource. By consistently providing valuable content to your audiences, you can create a unique collection of cultural artifacts that strategically contribute to the diet of digital information they consume. Our ultimate objective as content marketers is to teach your audiences how to think about and use your brand as a valuable extension of their own identities. After all, that's how language works, that's what symbols do. Making great content means turning your brand into an integral part of the way your prospects and customers look at the world and solve their problems.
Strategy Consulting Services
Persona Research & Development Workshops
Lead Lifecycle Analysis and Lead Scoring
Customer Journey Mapping
Value Proposition Into Content Workshops
Channel Planning & Tactical Playbooks
Trending Content Research & Analysis
Influencer Analysis & Engagement Tracking
Website Health Analysis & Reporting
Search Marketing Opportunity Analysis
Content Strategy Documentation
Content marketing is the opposite of advertising.
WHY CONTENT MARKETING?Because content marketing works.
Content marketing emerged as a natural response to everyone’s distaste for advertising. We’re all tired of the endless interruptions and distraction posed by the old advertising paradigm; we’re all sick and tired of brands talking about themselves ad nauseum.
We believe Seth Godin said it best: “content marketing is all the marketing that’s left.” As is the case in any industry, there’s a healthy competition to define contemporary marketing in many ways. Whether it’s “Internet/Online Marketing” or “Digital Marketing” or SEM, Social Media Marketing, etc..
We believe that the term “content marketing” is the best modern terminology to describe what we do. We turn ideas into messages and then we turn those messages into strategically designed content.
We’ve long since passed the days when merely having a website and email newsletter suffice for digital marketing strategy.Smart businesses have realized that having a strong brand means providing actual value to their prospects and customers. Content marketing is the best available strategic business medium to deliver that value.