I am a content marketing strategy consultant and President of Symbolscape Inc., a boutique content marketing studio based in the San Francisco Bay Area.
We subscribe to a simple idea—people use language to make sense of the world. No technology is more powerful than language—the words, images, sounds and other symbols that shape our experience.
There are literally millions of marketers in the English speaking world, and almost all of them can make shiny objects for your communications channels. But true mastery is elusive. Not everybody reads the dry stuff. Not everybody pays attention to the details.
We offer a comprehensive digital marketing strategy, big picture insights that reveal the source code of the modern communications matrix. We know how to construct the cultural logic that ties brand signals together to create meaningful experiences for customers and users.
Intelligent digital communications strategy is so much more than stringing together a series of messages that tout your value propositions, identify personas and speak to their pain points—content marketing in the digital age is an incredible opportunity for brands to create new cultural systems that shape the way people think about their lives and their work. But ten years into the so called "content marketing revolution," it's still an opportunity that too few organizations have tried to seize.
Knowing how to manufacture brand culture requires more than flashy vids and websites, more than "SEO gurus" and social media hypemeisters. To tell brand stories that change minds, to make narratives that transform bystanders into returning fans, you need marketing counsel with a mastery of rhetorical strategy, a clinical grasp of user psychology, a magician's touch for design and—most importantly—a working theory of signification.
Nobody else in marketing services is offering that. But we do. That's what Symbolscape means. That's the Symbolscape difference.