Just as having all the best quality ingredients to your recipes is not the same thing as having a professionally prepared meal, assembling great content is just the tip of the iceberg when it comes to content marketing a restaurant.
Dino’s Pizza is a landmark in the Pacific Heights neighborhood of San Francisco. We set out to capture Dino’s ambiance and family friendly feel for a web video marketing campaign. The result is a quick glimpse at an integral part of so much family history and tradition.
And the food looks great too!
Restaurant owner Dino Stavrakikis wanted to capture the vibe of his restaurant for a web video so website visitors could get a better sense for what his business is all about. He summed up his approach in a simple, elegant phrase that any chef can relate to: “If you love the ones you’re cooking for, everything will turn out right.”
That kind of passion is easy to see when you meet Dino, his generosity and his warm spirit envelop you. But what if you are discovering the restaurant for the first time via Yelp or Google search? How easy would it be to glance at the reviews and never see the restaurant in action?
Having professionally crafted content is essential to communicating the uniqueness of any business, but in few industries is this more important than food.
But just as having all the best quality ingredients to your recipes is not the same thing as having a professionally prepared meal, assembling great content is just the tip of the iceberg when it comes to content marketing a restaurant. Getting your content in front of the eyes that matter, developing a savvy social media strategy and leveraging your content to collect as much information about your customers as possible can really drive the growth of your business.
97 South Second Street #112 | San Jose, CA 95113